Work
Case studies
What the problem was, what I decided, and what changed.
- InstaPrepsAI · 2025Rebuilding onboarding so students reach their first testFunnel analysis found where new users stalled; a relaunched, A/B-tested onboarding followed.+67%Monthly active users
- Nexorea · From May 2025Turning 40 interviews into an AI-first diaryUser interviews reframed a wellness chatbot into a private, AI-first diary.40+User interviews
- Habuild · Aug – Nov 2024Two features that lifted class attendance 19% in three monthsA social reason to show up, and a way to take a break without cancelling.+19%Class attendance
- This portfolio · 2026An AI guide that refuses to make things upA grounded assistant: curated answers first, a cheap model second, an honest 'I don't know' always.